Strategic Plan
Our Strategic Plan – 2025-2030
Our Strategic Plan – 2025-2030
Together, We’re Growing to Support More Families Than Ever
At Ronald McDonald House BC & Yukon, our mission is simple but powerful: to keep families close when they need it most. Over the past five years, we’ve strengthened services, expanded our reach, and laid the foundation for bold new growth. Now, we’re entering an exciting new chapter—one focused on helping more families, in more communities, than ever before. From opening new Family Rooms in Kamloops and Prince George, to doubling our capacity in Vancouver with Willow House, to enhancing the programs that bring comfort, stability, and hope—every step forward is driven by a single goal: ensuring no family faces their child’s health journey alone.
2025 – 2030 Strategic Plan
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Champions Wanted
The Future We’re Building
We’re working toward a future where no family is turned away, and every child has their family by their side. Each year, we support nearly 650 families at Ronald McDonald House BC & Yukon. Yet we’re turning away more than 500 others, simply because we don’t have enough space.
Willow House is how we change that.
This $100 million campaign will build a second House, just around the corner from our current House designed specifically for long-stay and larger families. With private suites, in-room kitchenettes, and space to rest and reconnect, Willow House will double our capacity and transform how we care for families across BC and the Yukon.
Together, we can make room for every family.
